I had the pleasure of working with photographer, Chris Elfes and makeup artist, Jes O’Brien again for my new campaign.

This new collection of gowns has evolved over the past twelve months, coming to a beautiful crescendo today when model, Steph Maddren twirled, leaped and spun the gowns into whimsical flights of fancy. Her movement is echoed through the silk and lace’s draped ripple mid-movement.

I can’t express how excited I am to see the shots. It’s a pleasure working with such professional talents.

In April, 2013, a small team of wonders and I set out to Talits French Vineyard Estate in Broke, in the Hunter Valley to shoot my Première range.

It was an absolute pleasure to work with Chris Elfes, an exceptionally talented local photographer of Photography on Hermitage as he bought dramatic scenes to life through his masterful eye.

Jes O’Brien is a complete master; her make-up artistry on the day complemented the gowns so perfectly, and she bought her beautiful baby, Banjo along, who stole the show.

Jess McKie was stunning as she modeled the Première TEGAN ASHA range, knowing exactly how to move to show the range in it’s best light. Her ease in each style was proof that comfort is key when selecting a wedding gown, and she could wear appropriate underwear, adding to her confidence.

I love seeing how the images from the shoot perfectly reflect the simplicity of the gowns, and I am so excited to use them in my marketing as the process of setting up my eBoutique evolves.

When I had a vision for beautiful ready-to-wear bridal gowns eliminating any unnecessary demands during a time that should be stress free and full of joy for many brides, I set out to design this première collection.

The design process started with a meeting with my fabric wholesaler, and I found the most exquisite silk, lace and jewel trims available. Sketches and toiling turned into reality when I developed the range with expert pattern makers before going into production with the first samples. Exceptional quality and finishes like the self covered buttons and gorgeous piping add a luxurious element in addition to the finest natural silk.

Now the range is available to the public and will be available primarily online, however I will be traveling the greater Hunter region, bringing the Première range to brides looking for gowns that simply reflect their personality.

I’m excited to also complement the gowns with stunning French silk tulle veils and jewellery, available online.